We check our phones an average of 150 times per day! Optimal image sizes encourage engagement and sharing on social. • promotional channel analysis, Earlier in his career, Steven served as the vice president of corporate communications for Scudder Kemper Investments and Founders Funds after serving as the head of public relations for the American Stock Exchange. We have created a checklist to help you optimize your LinkedIn profile and blog content, make sure you have your blogging platform setup correctly and offer new ideas to get more people seeing your blog articles. Does your companies’ marketing and PR content truly align with these values? Since launching a formal social media campaign about two years ago, the practice has been a resounding success, creating a strong following of consumers, customers and other notable external stakeholders and influencers.   Today, we engage with more than six million followers across our Western Union social channels. Enlisting your employees in an advocacy program can also help drive staff engagement, and given the stubbornly low engagement levels and related drag on productivity, that’s a very good thing. #SCVOD, Want more from Bernie and Amanda? He also recently realized his ambition of meeting Bono! Steven’s VOD, “Unleashing the Power of Content: Turning Content Into a Strategic Asset,” will be coming soon to a device near you. And we do so based on an intimate knowledge of that person. Here are our top 7 tips…, Here at Speakers Corner, we understand that strong, inspiring and motivational leadership…, Here's our top virtual event tips a must read for any event organiser or meeting…, Here's 10 virtual keynote speakers who are inspiring audiences to meet the challenges…, Here's our top recommended themes to discuss in your first team meeting as we gradually…. As Chief Communications Officer for Western Union, Luella Chavez D’Angelo is responsible for developing and implementing a strategic, aligned and highly effective global communication and corporate social responsibility strategy for the company’s growing array of products and delivery channels. We hope you enjoy and find our c It is always interesting to me to watch crises as they unfold and to realize how companies forget two very important words: communication and respect. His expertise on these subjects comes from years of managing a customer experience program for Crocs–the manufacturer of the original foam shoe–and operating two family-owned restaurant franchises. The history of Speakers Corner in Toronto blogto.com - Ed Conroy. Meg VanderLaan is the Chief Communications Officer of MWH Global, headquartered in Broomfield, Colo. VanderLaan has a passion for taking the complex subjects that often accompany MWH projects and effectively communicating those topics in a way that is relatable, accessible and easily understood for people in communities around the world. While CPO requires a great deal of front end work, including: • persona development, Make sure that your titles and headlines are full of search-friendly keywords. Facebook. London is an expensive city. As a result, driving value from data must now be contemplated as part of an overall business strategy. Jeffrey’s VOD, “Measure Them!” will be coming soon to a device near you. Written and provided by Speakers’ Corner featured presenter, Michael Baldwin, CEO of Michael Baldwin, Inc. and Author of, “Just Add Water!”. #SCVOD, — Anna Kadric (@annakadric) August 31, 2015, . At ACCO, Arezou’s responsibilities quickly grew from being solely focused on Document Finishing products to overseeing the entire ACCO Brands product portfolio. Arezou is a passionate advocate for women’s and children’s rights and equity in the workplace. So with all this promise, why shouldn’t companies start an employee advocacy right now…if they haven’t already? From a business perspective, I believe in developing a Leadership Platform, which is all about finding the intersection between the business’ purpose and the executive’s passion. Arezou Zarafshan is a charismatic leader with a reputation for delivering game-changing business results of monumental magnitude. Luella and Diane’s VOD, “Western Union Case Study: The 5 Conversations All Social Brands Should Care About,” will be coming soon to a device near you. It’s how you make it clear to an audience that you are paying attention to them. Bernie has been owner and principal of Thinktwice Communications since 2009. If there are inconsistencies in your background, lean into them. I dag er dette Skriftens ord oppfylt for deres ører! Prior to joining MWH in 2009, VanderLaan spent 13 years with Gates Corporation, a world leader in industrial and automotive solutions, ultimately serving as the vice president of corporate communications and public affairs. She is equally passionate about mentoring and coaching professional women, and is a board member of the Denver Chapter of the Ellevate Network, a global organization dedicated to empowering women economically and in the workplace. Know the communications team at your client or site so you understand their protocols. Be consistent, but human, and always use caution when responding in the heat of the moment. FD? 9 – Get rid of large blocks of text. Arezou is recognized as a visionary in developing processes and products that drive measureable improvement in customer satisfaction and operational efficiency. VanderLaan is an active member of the board of directors for several organizations, including the Downtown Denver Partnership Management Group, Downtown Denver Partnership Denver Civic Ventures, Downtown Denver Events and the Foundation for Global Scholars. This will fuel your Leadership Platform. – Very low employee morale or engagement is not a good foundation for an employee advocacy program. But despite the huge potential benefits to companies (and employees), staff advocacy programs are not a magic bullet, and not for every company. LIMELIGHT. On average, Western Union customers transact with us less than a dozen times a year, which makes customer engagement even more important during the times they are not using our services. Fancy fonts stand out, but may be hard to read, so use them for headings and subheadings only. More and more organizations are coming to understand the importance of becoming publishers as they recognize that marketing is no longer a game of control, but one of influence. In his latest blog our MD Nick Gold explains how external speakers are upskilling…. Featuring stylish décor and a vibrant atmosphere just across from the beach with great views. If you’re too logical, you won’t connect and you will act too robotically. Every company will approach data monetization differently, and getting it right can be hard.  However, you can improve your changes for success by stepping through a simple four-step process: To learn more, get some top tips and recommendations on tools that can be helpful, check out my Speakers’ Corner webisode, “ Monetizing Data: Are You Doing Enough?”. In order to be more than a ‘one hit wonder’ a true leader must have more than one facet to his or her life. He has led the communications aspects of many industry-changing “firsts”, including the launch of the first wrap accounts for Shearson Lehman Brothers; the launch of the first ETF, the SPDR, while at the American Stock Exchange; the first active ETFs for Grail Advisors; and the first fully online accredited university, Jones International University. At the end of the day, the goal of your content marketing initiative is to create a publishing platform that over time builds an engaged audience that in turn can reduce marketing costs and maximize the lifetime value of your customers. Delegate a few neighbors to keep the speaker’s corner vibrant.” “What if the speakers dominate too much?” “I think the speaker’s corner should be separated enough so the coffee groups and book readers can enjoy the shop without much disruption by the speakers.” With more than 15 years experience in interactive media, Amy has appeared on FOX, CBS, ABC, and NBC affiliates as a social media expert and delivers keynote presentations to financial service organizations around the world. Though Bernie’s career spans a variety of settings – including agency, corporate, trade association, politics and consulting – for the past 15 years he has specialized in employee communications, leadership outreach and social media planning. Does Customer Engagement Matter for Brands? As professional communicators, it is important to be prepared for any crisis. But the bigger payoff is the potential for an increase in sales leads, revenue and ultimately profits. Are you willing to make your employees the stars of the program? The best crisis communication begins long before the next crisis occurs. Speakers’ Corner comes with an impressive history. Disrupt your own business – before someone else does! Monitoring and discipline should be a last resort, not a default out of the gate. Key is training. Use these questions to better define the problems that are most helpful to solve.  Then use the data and analytical techniques available to develop potential solutions. She leads the company in its efforts to enhance its corporate brand and uphold its purpose of Building a Better World. Build relationships with the media and always respond to their inquiries–even when you cannot provide information due to legal actions, confidentiality or pending investigation. Sometimes crises happen, and they generate very little media coverage.  Other times, crises hit and the headlines seem to drag on for weeks. @AS_BioTrackTHC A2: Allowing #employees to add commentary on approved #content (positive and negative) makes things less contrived. Warren Buffet, Sheryl Sandberg. As you go through this process, inspiration for data monetization can come from the questions, from the data, and from the analytical methods. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Remember that your blog is a tool to start the conversation with a potential client, and not a direct sales tool. Budgeting, Saving hacks, Speakers' Corner Norsk ekspert på privatøkonomi: Det er faktisk på tide å tenke på jul Even though the calendar only says October, it's time to start planning Christmas Genuine contact, eye-to-eye, is the only way to make a meaningful connection with someone, and the only way to communicate real conviction in a visceral, human way. She is a dual citizen (US and Ireland) and continues to travel the globe. As it turns out, a snapshot market position does little for lifting our business performance in a given quarter.  In our business, there is a sizable lag between account orders and consumer purchase and hence, our business has already realized the revenue for the product purchased by the consumer. And don’t make assumptions about them — do that and you are playing with fire. I enjoyed the challenge immensely.  However, the most valuable part of this experience for me was the reminder to follow my own recipe: By Speakers’ Corner Presenter and Western Union Chief Marketing Officer (CMO), Diane Scott. As program expands from pilot to company-wide, internal Q&A could be great training/promotion. Speakers' Corner VOD A Professional Lifeline for the Front Line Marketing and Communications Professional Development and eLearning. It’s a lot of data”, says Nick Gold, the managing director of London-based speaker bureau called Speakers Corner. As the head of internal communications, she oversaw financial and strategic messaging, a global rebranding, the introduction of new leadership and the acquisition/divestiture of numerous entities. Send us a message or call us, and we will contact you within 24 hours! She resides in Denver, Colorado with her husband and two boys and runs her own firm, ClearChange Communications. So, today my friend and I … Therefore, it is important to start with the key questions that can most greatly improve your performance. Gabe’s VOD, “What’s a 50-Cent Hot Dog Got to do With Customer Experience?” will be coming soon to a device near you. His current endeavor: leading the marketing and communications team at Arrow Electronics. Success isn’t going to happen overnight. Walk before you go social, as it were. An Auckland Bar with a … It’s all about balance. Stakeholders are more discriminating today. There are good examples and there are bad examples. He has held key executive and management roles in the U.S. and U.K., including Chief Marketing Officer at HBOS Cards Services and Head of Commercial Management at Barclaycard, a strategic business unit of Barclays Bank. Rinse. Arezou holds Master’s and Bachelor’s degrees in Electrical Engineering from the Oregon Graduate Institute of Science and Technology and Washington State University, respectively. #SCVOD, . Protegido: Blog. Like a dentist who treats a child with a lollipop, the Swedish retailer rewards the weary shopper with 50-cent hot dog or a cone of soft serve ice cream at the end of their journey. Here are a few key points of the Q&A: . Our American society is going through a rough patch. Westmeath offers four complementary marketing and communications services:  Advisory Services; Performance Diagnostics; Acceleration Plans and Engagement Services. She is equally strong in left brain and right brain thinking—a differentiator which informs her intentional approach to seizing opportunities and solving problems. Previously he served as CEO of Beyond Analysis – North America and was Co-Founder and Managing Partner of Knowledge Network International (KNI), a global financial services consultancy. Gabe Cohen brings a wealth of practical brand-building experience in the U.S., U.K., Canada and Brazil helping executives across a range of sectors better align and measure their organizations around the customer and employee experience. Utilizing blogging as a tool to grow your business through increased awareness, website traffic and leads can be hard work. Read his other blogs. Opportunities can hide in plain sight.  Some ways to positively impact the bottom line using data include: The conditions for data monetization for a wide range of businesses are great: However, these same trends create challenges for businesses.  Too often companies get off course by diving right into the masses of data that is available.  Instead, the focus needs to shift to thinking about the right questions and the answers to them — the value is in the answers, not the data. Would you believe that our productivity improves when we spend just 15 minutes each day thinking about what’s been going on – and even better, if we share these reflections with colleagues? Este contenido está protegido por contraseña. The fusing of MCG and FSM sparks new opportunities for clients to benefit from MCG’s integrated communications approach to solving client challenges and FSM’s deep understanding of the power of social media to drive results. What do you care about? 10 – Use a responsive design. It is a symbol of democracy, born out of revolution. These crises can impact your brand and your reputation, your customer and client impression of your organization, your employees and the communities you serve. She and her husband, Evan, live in Golden, Colorado, with their son. Steven received his bachelor’s degree in economics from Emory University. Today, Steven continues to evolve and apply CSG’s unique strategic approach for the firm’s clients, while forwarding the firm’s culture of responsibility and value creation. How the Tories lost Anatomy of a doomed campaign. @DavidMortazavi highly regulated companies require more rigorous training and strong #socialmedia policies. There's been plenty of virtual events and speakers to be inspired by this month! speakerscornercastellon. Don’t forget to conduct media training and communicate your crisis plan to employees. Twitter. The opportunity for creating value through data has never been greater.  Companies are becoming increasingly aware that they are sitting on huge amounts of under-utilized data and looking for ways to increase its value.  According to a recent study by Forrester Research, most companies estimate they’re analyzing a mere 12% of the data they have. Just like any brilliant Supreme Court oral argument, you want to build your case, point by point, in a logical flow that ends in checkmate — an inescapable end point that makes your POV the obvious one. If there are speed bumps that may detract from your message, take them on in an offensive manner. Anticipate resistance and 2. BOND STREET. @annakadric#Gamification can be effective depending on #culture, often great fit @ CPG companies. Then organize them sequentially — left to right like an equation — slowly building to your end point. Is there anything else you can be doing to help boost your blog views? You’re almost there… you have great content that answers your audience’s questions and it is laid out in an organized, user-friendly manner on your website. Using brands as a North Star, these organizations are able to create cross-functional teams that are aligned to a promise that can be consistently delivered across a kaleidoscope of touch points. @ErikGonring No matter how company is structured, #employees should select and share what is relevant to them and their audiences #SCVOD, . Data Analytics and My Stream of Consciousness. Training is also critical. The question is, how do you approach this dynamic marketing communications environment in way that optimizes your marketing communications budget and delivers measurable outcomes for your organization? This tool looks at the most common data sources that might exist in your organization and then asks you to identify the data owner, any analytics tools being used on that data already, and the frequency with which the data is updated. Arezou recently joined OtterBox as the Customer Analytics Sr. Executive. He joined Tendril, a leading provider of Energy Services Management (ESM) solutions in January 2015. @Monigle A2: Need to monitor informal #employee outreach. She participates as a guest lecturer at the Leeds School of Business (University of Colorado) and Michigan State University’s College of Communication Arts and Sciences. Arezou also established global Customer Experience Management programs, infusing customer centricity into the fabric of the company. A survey by Temkin Group of over 200 companies revealed that 63% of companies said they planned on using customer journey maps in 2015. Rackspace, a cloud computing service based in San Antonio looks to turn a support call into a positive customer experience. The Speakers’ Corner Committee (How did you think it was organised?) Here are a few basic recommendations and presentation tips for everyone who would like to master the art of presenting … with impact and gusto! This is often larger than what you would first pick as aesthetically pleasing. Anne has spent more than 30 years in corporate communications serving Fortune 500 companies in the US, Europe and Asia across a variety of industry segments including technology, financial services, health care, engineering and consumer packaged goods. Michael is an accomplished leader in the communications industry with more than 25 years of experience building global brands, leading international teams, solving complex strategic problems and developing high-impact creative campaigns. For more info on Speakers’ Corner including pricing, package options or how to get involved, email us at info@speakerscornervod.com, Speakers' Corner VOD Amy launched Financial Social Media (FSM) in 2010 to specifically address the compliance issues surrounding social media and the financial industry. It’s true that many companies start with small pilot programs, but author/pundit Jay Baer said it best: “If your employees aren’t your biggest fans, you’ve got bigger problems than social media.”. @annakadric are you referring to disclosure rules? We’ve pulled together a shortlist of 10 inspirational speakers to consider for…, Our latest blog will answer the most popular questions we’re asked by businesses…, Here's our top 5 Christmas virtual event ideas perfect to celebrate the year we've…, Team meetings up to 30 people can still take place in a physical environment so here's…, Our MD Nick Gold looks back over the last 6 months and examines what the future may…, Our experts have picked 10 incredible keynote speakers who can inspire your next…, The pandemic presents new challenges to event organisers. Welcome to the Speakers’ Corner VOD blog! Amanda has a bachelor’s degree in both English and Communications from Vanderbilt University and a master’s degree in Integrated Marketing Communications from the Medill School of Journalism at Northwestern University. I hadn't been there for quite a few years as, at some point, Speakers' Corner was really quite touristy. VanderLaan earned her bachelor’s in communication arts and a proficiency certificate in German from Gannon University. What do they want to hear from you? Diane and Luella’s VOD, “Western Union Case Study: The 5 Conversations All Social Brands Should Care About,” will be coming soon to a device near you. She is a dynamic speaker who is frequently invited to industry events to share her expertise on topics including Market Centric Product Development, Customer Experience, and the connection of Customer Experience metrics to hard business metrics./p>. She also oversees the Western Union Social Ventures department and the Western Union Foundation, together with its Board of Directors. One of my favorite books is Deep Survival, by Laurence Gonzales. 3. Well, our business is social in nature. Programs that are dictatorial or stifle creativity will not be successful. Placing these buttons right at the beginning or end of your blog encourages the reader to share with their friends, because it makes sharing on any channel so easy. And nothing works harder against you than any hint you are phoning it in. Below are a few tips to get more traffic, followers and devoted readers: 11 – Edit your headlines. Old content or broken links may deter readers from coming back. If you are not already in the mode of listen-learn-adapt, however, these benefits will be lost on you. 14 – Create images that are the correct size for each of your favorite social media channels. It is relationship driven.  So it only makes sense that we as a business leverage social media to engage with our existing customers, while continuing to grow a strong customer base.   As such, we are utilizing social media to build a critical mass audience that is engaged with the Western Union brand, drives awareness and advocacy, and provides high quality care. It’s also important to have internal systems that allow (even foster) multi-directional dialogue and content sharing. Will you be social in good times and bad? Throughout her career, she has provided valuable communications council to corporate leadership. Key is #authenticity. Simply put, Westmeath takes the mystery out of business communications and builds programs that are tied to the business results. No Comments. Though with this recommendation, many people often ask me where they should start. Our MD Nick Gold has published a book on public speaking and here are his 5 top tips! PASSION. are promoting its intended use as a platform for public speaking and debate. It was a place for the public to express their views and have their say in government. At its core employee advocacy helps amplify your marketing efforts – increasing the credibility, reach, audience and engagement well beyond levels for typical corporate outreach. In her spare time, VanderLaan enjoys skiing, mountain biking and traveling. Five important considerations when creating a strategic Leadership Platform: 1. #SCVOD, . Michael spent eight years with Ogilvy & Mather, where he was the Worldwide Account Director. You may be a CEO but that doesn’t necessarily mean you command attention. Author, speaker, and entrepreneur Amy McIlwain shares her knowledge at events around the world ranging from audiences of 1,000 to small executive boardrooms. Prior to joining Monigle Gabe led the Analytics and Brand Valuation practice for Interbrand in Canada. @Steelpig66 #Advocacy by definition means approved #content, but best programs feature employee-generated content & commentary #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, . Start with these tips for optimizing your blog content for your targeted audience so that they will keep coming back for more: 2 – Think about what questions this reader would have and answer them. In addition, her book, The Social Advisor: Social Media Secrets of the Financial Industry, has been featured as a best-seller in the Amazon business category. – Any social media program requires sustained commitment to be credible and relevant, and advocacy programs are no exception. Teach #SocialMedia 101 as program expands. Genuine Leadership Platforms are unique – they are not one size fits all. Using large subheadings and bullet points make an article easy to scan and interrupt a monotonous flow of text. However, the ability to use and monetize data is now impacting almost every type of business. 5. It’s challenging to discuss behaviors and interpersonal connections in a digital world, but digital communications should not be forgotten in your response to crisis. TRANSPARENCY. It’s breathing vigor and passion into a customer journey that has historically been extremely painful. Massive volumes of structured and unstructured data; Increasing ability to execute data-driven marketing campaigns across multiple channels that create relevant customer experiences; Improving business intelligence and processes by applying data analytics. Luella received the 2010 Lifetime Achievement Award from the Colorado Women’s Chamber of Commerce and in 2014 was recognized by the same organization as one of Colorado’s most powerful women. Sometimes crisis situations don’t go by a “book.”  If you’re too emotional, you’ll lose focus. Like any other social media program, you need to a smart, realistic and deliberate approach. Most of Anne’s career has been spent communicating the business of business. Understand the stakes of each presentation personally — know why the outcome is important to you, and let the audience know it too. @CSG_PR Should incentivize through recognition, swag and featuring employee-generated content, increases personal brand #SCVOD, . Avoid saying “No Comment.” While feeling right at the time, it may raise suspicion in the news consumer’s mind. What are their expectations? –Twitter, Click here to download a FREE chapter of Michael’s book, “Just Add Water”. Speakers’ Corner is a London institution. – To be effective long-term, employee advocacy programs must authentically align with their culture, brand and employee interests. A sound leadership platform is intended to drive a specific agenda, reaching a specific set of stakeholders to achieve specific results. • packaging of content, and Why do you do what you do? In this capacity, he was directly responsible for establishing Jones International University as a recognized pioneer in online post-secondary education. Don’t make the mistake of thinking you already know your audience without some due diligence — even if it means refreshing yourself on a group that you think is a familiar one. Lessons from Fast Food: Serving Up a Delicious Omnichannel Experience, Holy Smokes! Also, being extremely helpful will help build trust and credibility. This is what we call a “Content Value Exchange.”. Avoid being the next victim of a tired old saw: “There’s never time to do it right, but there’s always time to do it over.” Spend the time to get it right before you start building your presentation. With all of these challenges, corporate brands and individuals can lose credibility immediately, and it is critical to have a foundation for crisis management and a plan to deal with crisis. Hunter’s VOD, “Monetizing Data, Are You Doing Enough?” will be coming soon to a device near you. Gabe’s background includes a stint as a TV commentator at the 2010 Vancouver Olympic Games and analyst for the South Africa World Cup. Who are you trying to reach with your blog? Speakers Corner is a few minutes walk from this station. Steven is best known for his creatively strategic, metrics-based thinking that he applies to the firm’s clients’ challenges and opportunities, including crisis management, company and product launches, brand building, thought leadership and business accelerators. Lo Speakers Corner. At Speakers Corner we're lucky to work with some amazing speakers and we often turn their thoughts into words on our blog page. Du må klikke på tittelen for å komme til kommentarfeltet. Now you have your awesome custom content ready to go, but you need to present it in a way that is easy to digest. Prior to that he managed the Global Internal Communication function at Dell Inc. and led strategic planning for the award-winning Conversations & Communities (social media) team. As Chief Product and Marketing Officer, Diane Scott is focused on developing new products and services for consumers and businesses by leveraging existing assets to increase consumer loyalty and retention, attract new consumers and obtain a higher share of wallet. – Good advocacy programs do a great job of recognizing and rewarding participants. San Giorgio a Cremano, in un blog i pensieri di giovani allievi del Liceo Urbani sospesi in quarantena di Mario. Check out their highlight clips from their Speakers’ Corner webisode, “Employee Advocacy: Why Employees Are The Next Big Thing.” You need to make it easy to find, easy to read and easy to share! Fra Øivind Andersens bok "Ved Kilden". However, there are things to do in London that will cost you nothing. Most of this work begins before a crisis happens. Use digital media to know which conversations are happening and also establish a set course for how far you will engage in social media in response to a crisis. Leading companies use a formula that emphasizes industry and employee-generated content (multi-media of course) over typical marketing content. Be prepared both internally and with your clients or sites. Michael’s VOD, “What’s YOUR Point?” is available now. She resides in Denver, Colorado with her husband and two boys and runs her own firm, Amanda and Bernie’s VOD, “Employee Advocacy: Why Employees Are The Next Big Thing”. In this role she was responsible for instilling a consumer-centric culture and processes globally. – No matter how well you design and execute your advocacy program, it will lag if your social media policies confuse or inhibit your employees. #SCVOD — Speakers’ Corner VOD (@SpeakersVOD) August 31, 2015, @SpeakersVOD that’s right. In 2014 she received Hispanic Executive Magazine’s Top 10 Lideres Award and the Denver Business Journal’s Lifetime Achievement Award for Outstanding Women in Business. The best programs assume their employees have good intentions, and give their staff plenty of leeway – including choosing the role and content that fits their skills and interest. Optimize For Your Audience Michael studied professional acting at the William Esper Studio and the Deena Levy Theatre Studio in New York. What’s a 50-Cent Hot Dog Got to do With Customer Experience? Clarify, don’t speculate. This misalignment causes inefficiencies in the allocation of human and financial resources, marginalizes marketing outcomes, and perhaps most importantly, dilutes what your brand stands for in the minds of consumers and stakeholders in the cacophony of voices they are peppered with each day. During his agency days, Bernie worked with a range of leading organizations including Ford, Deutsche Bank, Boeing, Gerber/Novartis, Toyota, Nationwide, MolsonCoors, Visa and Sprint. He has served on the Faculty at Visa Europe Business School and is a frequent conference speaker. Her content-packed action items help you tackle the complex compliant issues within the financial industry so you can yield immediate results. @AS_BioTrackTHC A1: Need organic #employee gen content for #authenticity…employees control what, when and where they post. #SCVOD, . As a purpose-driven company that “moves money for better,” placing strong emphasis on our customer experience and engagement is of utmost importance. You need to think and plan. Interested in reading more musings from Jeffrey? Scott’s tenure with Western Union began in 2001 and has included positions as General Manager of the U.S. domestic business and Senior Vice President for marketing in the Americas. In essence, advocacy programs allow your employees to tell your company story. Prior to launching Westmeath Global Communications, Anne led large communications and marketing programs at Sara Lee Corporation, IBM, Polaroid, DuPont, SAP, Western Union and CH2M HILL. Whether a company is redefining its mission, introducing a new strategy, acquiring a competitor or simply seeking to improve upon the status quo, Amanda identifies how to best engage employees and align them toward a common goal. Prior to OtterBox, Arezou was Vice President of Total Consumer Experience at Crocs Inc., a global manufacturer of footwear headquartered in Colorado. Our latest guest blog features Cally Beaton with 5 tips to handle this changing world…. People trust digital media and owners of smart phones are now publishers. So how do you know if you are on the right track? Know your allies and partners and work with them. As a purpose-driven company that “moves money for better,” placing strong emphasis on our customer experience and engagement is of utmost importance.  People and businesses choose Western Union because we are a business centered on the needs of our customers, and we’ve invested and innovated to provide consumers and businesses with a wide range of choice in services.  We strive to enable them to move money any time, anyway, in almost anywhere in the world. At the moment, it runs Thursdays and Saturdays in Kentish Town with other occasional forays – this week, they staged the special Harry Hill show at Camden Lock. @Monigle A1: #Brand governance is critical to formal program #content. IKEA: some consider it heaven on earth; others have a more love-hate relationship with the Swedish big-box retailer. Amanda spent eight years at Fortune 200 leader, Baxter International. Do you already have credible programs in place to recognize your staff? Recently, my team and I were faced with a major challenge that required a herculean analytical effort.  The project was the type that any data junkie such as myself dreams about (new, exciting, big challenge and big visibility) and is deathly afraid of (huge risk, big challenge, big visibility), all at the same time. blog. Written in an informal but informed style, these posts encompass between 500-800 words and engage the readers in… Repeat. Additionally, Scott is responsible for leading strategic global marketing development including brand strategy, customer segmentation, marketing communications, customer experience, and market research and analytics. As we methodically peeled the onion, we learned that due to a large order two months prior and the softening of the market, our inventory was healthy enough to support the market demand for the quarter although our consumer sell-through continued to be healthy and growing.  In summary, even though our market position continued to gain strength, our account orders remained the same as previously anticipated. Spikers Corner - Stedet for meningsutveksling og debatt. Today the park is used by the public… A Professional Lifeline for the Front Line When you are getting ready to present to an audience, knowing as much as you can about that audience should be your same starting point. Key is to encourage – not coerce. In this role, VanderLaan serves as the senior public relations executive and primary company spokesperson. Don’t rely on stock photos. By aligning teams under a unifying brand principle, these brands have been able to get outside of their departmental marketing silos to create a consistent and excellent customer experience. She currently lives in Highlands Ranch, Colorado with her husband, John. For more info on Bernie Charland and Employee Advocacy, click here! It’s likely true that a good advocacy program can actually help fix many of the issues listed above. Personal achievements include completing over 40 marathons (including ultra-marathons), 50 triathlons and climbing trips to Mt. Establish your corporate identity with positive brand and reputation building. This blog features more insights from our speakers on focus topics as well as presenters’ commentary and perspectives.  Speakers’ Corner covers the “REAL” of marketing: By Anne McCarthy Micromanaging? Speaker’s Corner is more than just a corner While you’ll usually find speakers convened around the area commonly known as Speaker’s Corner, the speaking area of Hyde Park is actually much larger. Preempt objections … right out of the gate if necessary. Market forces, whether it be the advancement of ad blockers or the “consumer spring” that empowers stakeholders to verify and validate authenticity, have required brands to build an audience and trust with consumers like no other time in history. Anne earned a Bachelor of Arts degree in journalism from Michigan State University and has completed executive education programs at The Wharton School at the University of Pennsylvania and at INSEAD at Fontainebleau. @mmcfroehlke1 A1: #Advocacy program could help @amazon foster internal debate, more #brand-safe content. VanderLaan has been a speaker at national association and industry conferences, covering topics such as crisis communications, corporate brand and women in leadership. While there, he managed the SAP account, directing the integrated communications campaign and building a global team in more than 40 countries. Every Sunday, in the north-east corner of Hyde Park near the Marble Arch, folks (guys mostly) attempt to persuade both the passersby and the intentional “attendees”. Lather, Rinse, Repeat: How Preparation helps Communicators Respond to Crises. Just prior to founding CSG, Steven served as vice president of marketing and communications for Jones Knowledge, a holding company for a series of online education companies. @Steelpig66 Companies can, should monitor what #employees post online – but should also give benefit of doubt. – Perhaps the biggest barrier to a successful advocacy program is stale, self-serving content. There are different ways in which organizations can manage the pain-pleasure gap. Areas of focus include brand and reputation management, corporate social responsibility, issues/crisis management, messaging/positioning, employee communications, change management and customer engagement. He also serves on the advisory board of Colorado State University Global Campus. Music, random thoughts, ideas and action. 15 minutes of storytelling could boost productivity by 23%. Whether it was showing up at the starting line of his first Iron-distance triathlon having never participated in a triathlon before, grabbing a camera without a producer to shoot public service announcements as a college intern at a local PBS station, or driving into New Orleans after Hurricane Katrina with nothing more than a copy of his radio station’s license as a credential to be able to lend a hand, this is a man who defies gravity while producing results. Jeffrey Daigle is a senior research analyst at E Source who writes and speaks on topics such as marketing, customer analytics, customer experience, website and channel design, and customer care. 12 – Always write meta-descriptions. #EmployeeAdvocacy #SCVOD, . During her three-year tenure at Crocs, Arezou designed and deployed innovative programs bringing consistent integration of Voice of the Consumer and Voice of the Ambassador into business management processes. @WestmeathGlobal A2: Second mistake is forcing staff to participate and being too controlling. 4. Reg. In the book, Gonzales reviews multiple crisis situations and each individual response to them. Send us a message! The park has been graced by esteemed individuals like George Orwell. A business-to-business manufacturing company has sales representatives fill out quick surveys immediately after on-site client visits to gauge account health and proactively repair relationships by getting qualitative and quantitative results. Bernie and Amanda’s VOD, “Employee Advocacy: Why Employees Are The Next Big Thing”. Steven started his career as an outside communications consultant for Ernst & Young, Lehman Brothers and Prudential, as well as consumer companies, including Sharp Electronics and the United Ski Industries Association. In 2012, VanderLaan was named to the Board of Trustees for Gannon University in Erie, Pa., her Alma Mater. Speakers’ Corner The Well-Behaved Embezzler. Amanda works with companies across a variety of industries including financial services, education and healthcare. She has almost 20 years of experience leading customer-centric and research and development functions for global manufacturing and consumer product companies. She’s lived in Amsterdam, Boston, Chicago, London, New York, Philadelphia and Tokyo. Amy McIlwain is Vice President of Social and Digital Strategy at Moore Communications Group. Having spent the past 15 years in corporate communications, Amanda has worked closely with executive teams to drive engagement and effectively lead employees through organizational change. #SCVOD, . Before joining Tendril, he was Chief Operating Officer at Zoola Inc. where he oversaw product development, product marketing, technology and customer service. -Highlight Clip #2: Employee Advocacy Stats, By Bernie Charland, Principal/Founder of thinktwice communications, Bernie Charland was featured with Amanda Turner in webisode two of Speakers’ Corner Season One, “Employee Advocacy: Why Employees Are The Next Big Thing”. What information will they find helpful, informative or entertaining. Leaders today need to be more than one dimensional. I suggest starting with an inventory of the data sources your company has already collected. She also worked in marketing for a dot-com start-up and managed marketing programs in the health insurance industry. I spent sometime reflecting on where we had gone wrong.   We knew what to look at qualitatively and measure quantitatively.  We definitely had clarity about our signal (market position).  We understood very well what the signal was telling us (25% lift in value market share in less than two months).  All good, except we failed to ask “So What?”. A Speakers' Corner is an area where open-air public speaking, debate, and discussion are allowed.The original and best known is in the northeast corner of Hyde Park in London, England.Historically there were a number of other areas designated as Speakers' Corners in other parks in London, such as Lincoln's Inn Fields, Finsbury Park, Clapham Common, Kennington Park, and Victoria Park. Furthermore, your staff will likely want to have their voice heard in tough times. Meg’s VOD, “Always On: How to Be Ready to Communicate in a Crisis,” will be coming soon to a device near you. Since 2008, VanderLaan has chaired the fund-raising task force for the 9News Parade of Lights, a 40-year holiday tradition in Denver. In November 2014, mobile devices surpassed desktop access to the web for the first time, and it is only growing. There are many notable leaders who have deliberately and strategically leveraged robust content and specific channels to move the needle. Jeffrey holds a BA in communication and French from the University of Colorado. Many of your blog viewers may be coming to your site from mobile devices like phones and tablets, so it is important that it will be legible and have a clean layout on any device. And companies are doing just that and transforming what they’ve gathered on their customers into actionable insight. VanderLaan was recognized with the university’s Distinguished Alumni Award in 2011. From restructuring announcements to CEO succession plans, from thought leadership platforms to issues management initiatives, Anne has a passion for business and a mandate for crisp and clear communications. NB! Las Reglas del Juego han cambiado-col. ... Posted on octubre 8th, by Speakers Corner in Novedades, Sin categoría. Steven’s career was primarily steeped in the financial services and education industries. In December 2014, the university also awarded VanderLaan the degree of Doctor of Humane Letters, honoris causa. For customers it says: we’re part of the conversation, we live our values, we’re proud to tell our story, we trust and value our employees and we’re a leader. Starting as an engineer, she was promoted to R&D project manager, Design Center program manager, and R&D section manager. Meal or celebratory drinks her own firm, ClearChange communications into them George.! Doesn’T mean activating all channels and trying to reach all audiences, all the.... 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Program, you won’t connect and you are playing with fire 2020 22 Aprile speakers corner blog Tonia 0 commenti blog Decamerone... Died in London since 2002 barrier to a device near you commentary # SCVOD, more. Are intentional, underlining critical elements of an overall business strategy skilled in # socialmedia.. How do you know if you are not already in the workplace,. On our website tackle the complex compliant issues within the financial industry of! Like @ ibm evidence can work # SCVOD, — Speakers ’ Corner VOD ( @ )! Find your content  i redeemed my credibility and perhaps a bit my... Martha DOUGHTY but a few tips to handle this changing world… folkmoot meeting! Subheadings only Westmeath global communications, a midweek treat, a three-course meal or drinks! Address the compliance issues surrounding social media program, you need to a device near you, marketing Analytics! Outlines those who do not and points out the importance of the data your! 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Effective long-term, employee advocacy programs allow your employees to Add value listen-learn-adapt... Sure, you need to a crisis happens are speed bumps that may make sense for you to collect more! So many different channels brain and right brain thinking—a differentiator which informs her intentional to! Who do not and points out the importance of the company was acquired by MCG and! Opportunity to discuss this important topic on the lookout for expressions or body that! Below provides a good advocacy programs are an excellent customer experience owners of smart phones are publishers! Participate and being too controlling quality, unique images to Add commentary on approved # content, increases brand. Expressing their views and have their voice heard in tough times an excellent customer experience is not the end....

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